FEMINIST BEHAVIOURAL ECONOMICS

Abstract

The growing popularity of behavioural economics is also reflected in feminist behavioural economics. The contribute presents some of its postulates and constructs. In the critique of standard economic theory based on the assumption of entirely rational action, the feminine view is to bring new insights and applications. The main goal is in addition to the introduction of feminist behavioural economics to try to answer the question whether these alternative approaches can be an inspiration in the search for adequate economics for the 21st century? Even in the behavioural sphere, feminist economics focuses strongly on the critique of standard behavioural assumptions of mainstream economics. Behavioural and feminist economics together reject the assumption that the rational economic person fully controls economic behaviour. The favourite target of feminist critics is, therefore, the homo oeconomicus model in the feminist interpretation in the sense of the male.