Business of Medicine/Practice Management
The optimum way to establish, maintain, and manage an otolaryngologist's professional reputation is discussed and best practices to improve patient satisfaction and office awareness are evaluated to minimize patient dissatisfaction.
Abstract
Session Description: This course will discuss the optimum way to establish, maintain, and manage an otolaryngologist's professional reputation. It will evaluate best practices to improve patient satisfaction and office awareness. It will analyze effective communication strategies to minimize patient dissatisfaction. Patients continue to use the internet and social media to gain information on their health care needs and options. Being able to manage patient expectations effectively and efficiently will improve the patient-doctor interaction, educate the patient accurately, and provide enhanced communication to optimize results. Developing a strategy to manage patient questions, concerns, and dissatisfaction will create an environment that supports honesty and empathy. Understanding the legal implications of conflict management and the impact of COVID-19 will be covered as well. By optimizing your online reputation, practice revenue, sustainability, and growth can improve. Outcome Objectives: (1) Learn about options available using the internet and social media to improve office and service awareness in your community. (2) Implement strategies to improve patient communication, understanding, and expectations more effectively to optimize the patient's experience. (3) Understand strategies available to manage patient conflicts, including COVID-related issues, and the legal implications associated with them.