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Introduction to Data Science: Data Analysis and Prediction Algorithms With R

30 Citations•2020•
S. Lipovetsky
Technometrics

The book is innovative even for specialists in game theory and operations research, decision making and applied socioeconomics research in various fields, and in practical implementations SV has been successfully applied in marketing research.

Abstract

of the group to a source of supply, describing also the so-called Kar solution, Folk solution, the cycle-complete solution, and the weighted SV solution. Dozens of the most recent references are given in each chapter. The book is innovative even for specialists in game theory and operations research, decision making and applied socioeconomics research in various fields. Also, it makes sense to note that in practical implementations SV has been successfully applied in marketing research, for example, in total unduplicated reach and frequency estimation and other problems (Conklin, Powaga, and Lipovetsky 2004; Conklin and Lipovetsky 2005, 2013; Lipovetsky 2007, 2008), and in regression modeling and key driver analysis (Lipovetsky and Conklin 2001, 2010; Lipovetsky 2012).